Marketing × Strategy × Culture
I'm Johnathan Jagerhofer, an Edmonton-based marketer and co-founder of Run The Niche. I turn audience insight into campaigns, content and brand experiences that people want to be part of.
Ideas into actionBuilt with purposeRun The NicheBrand and campaigns
NAITBBA marketing
EdmontonOpen to opportunities
Selected work / 2024–2026
A mix of real-world brand building and academic marketing work, all centred on understanding an audience and giving them a reason to care.
Brand building / Practical experience
Brand growth and campaign marketing
Co-founded an independent music platform and built its marketing from the ground up. My work connects positioning, campaign planning, creative direction, social content, partnerships, merchandise and audience development into one consistent brand experience.
Social marketing / Academic project
A behaviour-change plan for distracted driving
Co-developed a social marketing campaign designed to reduce cellphone use while driving among Edmonton drivers. The plan used audience segmentation, behavioural objectives, positioning, the marketing mix, budgeting and evaluation to support a 25% reduction target within six months.
Download full projectCRM strategy / Academic project
Turning customer data into stronger retention
Co-developed a practical CRM implementation for an Edmonton coffee roaster. The build mapped the customer journey, created behaviour-based segments and automated workflows, defined useful customer data, and designed a dashboard for retention, loyalty and campaign performance.
Download full projectB2B marketing / Academic project
A full-funnel plan for an AI workplace platform
Co-developed an integrated B2B marketing strategy for ClubHub, an AI-supported workplace platform. The plan defined target segments, direct and partner channels, social selling, LinkedIn content, webinars, testimonials, lead generation, campaign measurement and ROI.
Download full projectAbout / The short version
I'm a fourth-year BBA Marketing student at NAIT who learns by building. Co-founding Run The Niche gave me a place to apply what I study in real time, from audience research and brand positioning to content, campaigns and partnerships.
That mix has shaped how I approach marketing. I care about the idea, but I also care about the calendar, the data and the details that make it work. I'm especially interested in digital marketing, communications, brand strategy and experiences that bring communities together.
Positioning, audience definition and messaging systems that keep a brand consistent.
Ideas, timelines and channel plans that move from concept to execution.
Editorial calendars, short-form content, copywriting and community engagement.
Market research, competitive audits, reporting and practical recommendations.
Media materials, stakeholder messaging and stories built for the right audience.
Partnerships, creative logistics and detail-oriented delivery across moving parts.
Experience / Education
2024–Present
Run The Niche
Brand positioning, campaign strategy, social media, content, partnerships, audience development and merchandise.
Expected Dec. 2026
NAIT, JR Shaw School of Business
Applied learning across research, analytics, digital marketing, public relations, sales and campaign strategy.
Previous
Blueprint, Live Nation
Led teams in fast-moving live environments while supporting event promotion, customer experience and on-site execution.
My approach / Three moves
Start with the audience, the problem and what success actually looks like.
Turn the strategy into a clear message, campaign and set of useful deliverables.
Use feedback and performance to improve the next decision, not just report the last one.
Contact / Let's talk
I'm open to marketing, communications and digital content opportunities in Edmonton or remote. The best place to reach me is LinkedIn.